The Benefits of This Small Business Marketing Method

In this digitalized world, technology has made it very easy to reach your targeted audience.

Small business owners are always looking for marketing that is credible, measurable and cost-effective!

Email marketing is imperative for the success of a business. What problem most businesses face? Simply said, most businesses don’t know how to do it right. Picking the best online marketing software for mass email has a direct impact on the success of your marketing campaign.

What is Email Marketing?

Email marketing is a term defining the action of businesses sending a message. This message is sent to a group of people through the electronic mail. It includes advertisements, sales or solicitation. Any email that helps in generating customer loyalty and trust in the product. Therefore, email is an efficient way to stay in touch with your customers and promote your business.

Moreover, with the help of small business email marketing, you can easily reach a wider range of clients. This saves money and time and provides a go-to database you can tap into when you have a special promotion or product announcement. It can be said that there is no guarantee that your message will reach 100% of your targeted audience, but then again no online marketing can guarantee that.

Let’s take a look at 10 reasons why sending email tops any form of online marketing.

Small business email marketing is beneficial for all the business regardless of their size.

Email has a Larger Reach

Most of the people believe that social media is the best way to reach an audience. But they don’t understand the importance of email. In 2013, the total number of email accounts was 3.9 billion. According to Radicati, there was a prediction that number of email accounts by 2017 will be 4.9 billion.

Furthermore, it can be said that email is the currency of the web. The reason is that whoever is online has an active email ID. Thus, there is no way better to than email to reach a wider range of customers. Email is growing at an exponential rate.

Creates Brand Awareness

When you send an email to your clients, you are exposing them to your brand and business. With the help of strategic planning and smart design, your business will build value with ongoing email campaigns. This will lead to you staying at the top of your customer’s mind. Further, it will increase the chances of potential customers to buy your products. As a result of this, you can turn the clients into loyal customers.

Cost Effective

What is the most appealing benefit of email marketing? It is the return on investment as the businesses does not have to incur postage fees or advertising fees. Email grows your list and contact database with each campaign sent or email list purchased.

Segmentation

With the help of small business email software for marketing, you can send emails to subscribers who meet the specific criteria. For instance, there is a sale of sports goods. The email can be sent to those customers who have an interest in sports. A report stated that those who used segmentation in the email have improved the chances of engagement.

Call to Action

Another benefit of email campaigns are that it calls to action. Email marketing is a great tool for taking advantage of impulse buying. It allows the customers to see a good offer and buy it within just two clicks. With a great call to action and link to check out, email newsletters can increase sales.

Easy to Track

It is easy to see where you are doing something wrong in email and sending multiple campaigns with different subject headers is a great way to split test and see what’s working best for your particular email list. This small business marketing software lets you track, conversion and click through rates. This provides is a chance to see how the campaign has improved. Moreover, if there is something wrong, you can easily and quickly correct the mistakes.

Result Seen Immediately

When a business sends an email, they can witness the results in few seconds. A great sales marketing plan is 24-hour sales. It forms a sense of urgency and convinces the subscribers to take action immediately.

Easy To Create

To make email marketing successful, you don’t need a huge team. You can without any trouble create an email campaign with the help of templates, images, and logos. Then simple paste or write in your message and call to action. A great email marketing software will also track your opens, and clicks and provide complete statistics.

Shareable

The customers can easily share the best offers and ideas with their friends and family. They can do this just with a click of a button. Apart from this, your customers can introduce your business to a new market.

Email will be Around

Email has been around for a lot years. In 1978, the historical first ever promotional email campaign was sent. It was sent to almost 400 people. Since its inception, email has been growing consistently. Previously you needed a developer to create an email but now you can easily send emails.

Hence, creating an email list is a stable and long-term investment. It will be beneficial in the years to come.

Who can I use to Manage my Email Campaigns?

Email marketing is a cost-effective tool that is easy to manage. Choosing a good company to service your needs is important.

A good software enables you to create highly engaging emails. Along with this, it helps you in handling your contacts, tracks the performance your email campaigns and divides the customers into groups. The email list you created for you to use in future and stay in touch with your customers. It makes sure that your email does not end up in the spam folder.

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Spiritual Business Marketing – 3 Major Mistakes You Must Avoid

If you are a Spiritual Business Owner who wants to help, heal and reach more people with your talents, gifts, skills and unique capabilities then you really do need to be serious about learning how to marketing your self, a website or a product with integrity and authenticity.

This is how to start truly growing your spiritual business.

You will most definitely want to turn around these marketing mistakes and remember to not only avoid them, but only do what works for you with ease, grace and ‘divine flow’!

Spiritual Business Marketing Mistake Number 3:

Not having a niche or trying to serve everyone and anyone!

How do you avoid this marketing mistake and market yourself, a website or a product successfully?

Making your presence known online and offline, is all about having a ‘niche’ that your spiritual business is marketing speaking directly to and solving a problem for.

Sounds simple, because it is!

If you fail to choose a ‘good fit’ niche that you can not only find easily, but will happily pay you, you will never be able to really succeed at authentically marketing your spiritual business.

I say this because, there are so many Spiritual Business Owners out there. Think about it, how many Helping Professionals are in your area, or in the world already?

Now, I am not saying that you must see them as competition in the market place, in fact I am saying exactly the opposite.

These are the people, our fellow human beings, that we can learn from and grow with. Model what others are doing if you see how they are marketing you to can take a similar approach.

Trying to re-invent the wheel is insane, showing how you can add value to the market is common sense.

No, the most important thing you have to remember is to set yourself apart from others. You can do this by stating your definiteness of purpose in life.

As Napoleon Hills says, this is how you set your own price tag in life and business.

He says we need to have a definite purpose in business, marketing and life and make a plan.

This is the master key or first success principle that lays firm foundations to align your spiritual business marketing with how you want to make your difference in the world and still stay true to you!

So again, you need to find a niche, that aligns your inner purpose with your outer purpose in life and that will determine where you can excel.

If you do not do this, marketing your spiritual business becomes a drag and feels like a chore, when in fact all it is finding creative ways to actually get in front of the people who will say a firm yes or a firm no!

This could be using on or offline marketing strategies to market yourself, a website and or a product. That’s up to you and what you feel drawn to.

It might also depend on how you like to connect and build authentic relationships with people.

Spiritual Business Marketing Mistake Number 2.

Rushing the creation process!

How do you avoid this marketing mistake and market yourself, a website and or a product successfully?

Too many Spiritual Business Owners simply try to get overnight success when using the Law of Attraction. They usually want what they want, like yesterday!

This is not going to happen if they are coming from a space of lack. When you get yourself out their and market you want to avoid doing it from a low vibration.

Try to enjoy yourself!

If you are serious about allowing yourself to use the Law of Attraction to succeed in every aspect of life, marketing and spiritual business growth, rushing things will only make things worse.

I know I have used the LOA in reverse because I had serious money blocks!

It is helpful to take it slow and focus on long term success and believe that you have what ever it is your desire now. I’ve being doing this for the last five years!

Once you realize that patience really is a virtue, you will see that it, what ever it is you are trying to manifest using marketing as a strategy for success, will show up on your spiritual path in many unexpected ways.

Yes even the money!

You know deep down, it’s true. I’m sure this is not the first time you are hearing this, right?

It is already created in your vibrational reality and your journey to allowing everything including the money will only get better, if that’s what you say to yourself and act as if by capturing the feeling as if it is happening for now!

Try it!

Spiritual Business Marketing Mistake Number 1: No Originality (urghh!)

How do you avoid this marketing mistake and market yourself, a website or a product successfully?

Most of us attend training school to learn or craft and leave it at that!

However, the way in which we were taught to market our modalities has a lot to do with us not feeling like we can branch out and put our own unique stamp on what we do and how we build our spiritual business!

Let’s say 100 massage therapists attend the same training school as you, they got the same information on how to market their business as you did.

NOW they all went out there marketing their business and trying to get clients, repeating what they learnt on that course, and using jargon and technical language. that their potential clients do not relate to. It doesn’t feel spiritual because this has no originality!

  • How far do you think they will get in marketing?
  • How many of those 100 massage therapists are going to be in business 1 year on?
  • And 3 to 5 years on their spiritual path?

You’ve probably heard the statistics of how many small businesses that ‘fail’, right?

Try not to let that scare you!!!